大學市集 熱鬧開張

TO: 夥伴大學的好友們

      我們大家共有的行銷合作平合–酷點校園經過兩年多的努力,終於獲得政府、企業和社會各界的肯定,8月份開始在莊義芳文教基金會的鼎力支持下,在台北市迪化商圈的核心地段有了第一個實體行銷店面和活動交流場所。我們把它定名為「大學市集」和「酷客驛站」,歡迎大家善加利用,把它做為師生和校友青年們實踐創意創業夢想的基地。

     「大學市集」試營運了近一個月,發現迪化街因為曾是台灣國際貿易發源地,目前是歐美日和東南亞旅客經常到訪重點,加上近年中央及地方政府積極的進行社區及商圈改造,國內來此購物休閒的人潮也不少,假日平均進門人數可達、六、七百人,是大家行銷商品、顧客對話和研究市調的好地方。

      過去一個月的試營運顯示,「大學市集」做為唯一的銷售大學商品的據點,非常容易引起社會大眾的注意,也對我們大家替大學師生和商品找出路的用心表示肯定。在商品銷售部份,在地化和有大學加值的食品、飲品、保養品、保健品、旅遊文創品、背包、紀念品和桌遊等受到歡迎。大家趕快拿出您的商品和行銷資料,我們一定把它列為推廣重點。

      檢附五張小圖,請您看看它的商機。「大學市集」和「酷客驛站」將在十月份正式開張,歡迎您一起來揭開這個盛典。謝謝,順頌。

地址:台北市大同區迪化街一段117號

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