)臺灣科技大學創新事業-酷點(Kooidea)校園董事長黃丙喜昨(22)日透露,將號召包括東海及中興等11所大學研發的美妝保養等24項產品,已向大陸海關核備,最快6月可在杭州、上海,及南京等三地的京東商城、阿里巴巴,及蘇寧等3家電商通路銷售,首創國內大學集體海外行銷模式。

國內11所大學及酷點校園,將跨境通路首站鎖定大陸及馬來西亞。該聯盟今年7月計畫與西安及成都相關單位簽約,再跨足大陸實體通路,讓台灣11所大學的兩岸跨境通路,達到虛實通路並進效果。

該聯盟此次邀請專業的美容保養品研發與代工廠商「京漾生技事業有限公司」,簽署整合行銷策略結盟合約,提供東海大學及酷點校園夥伴學校的研發團隊,有關商品化量產過程的免費諮詢與專業服務。

同時,也邀請馬來西亞跨境電商平台「HA哈TAIWAN」及創易連結網路公司,簽署整合行銷策略結盟,提供各大學新創商品行銷至馬來西亞七大電商平台,解決行銷海外的金流、物流,及資訊流等技術問題,下一波將再複製至印尼、越南,及泰國。

黃丙喜透露,台灣夥伴大學產學聯盟,成員共有102所大學,有意循觀光工廠的營運模式,擬在中興新村規畫一處占地300坪至500坪的台灣夥伴大學的市集,計畫展示約2千項商品。

東海大學昨舉辦「校園美妝暨生技醫藥聯合發表體驗會」,東海副校長詹家昌表示,該校在生技醫藥領域,串聯學術界研發能量與產業界量產技術資源,共同推動創新成果商品化。而此次特別邀請該校研發處產學與育成中心培育的3家產學合作企業共襄盛舉,包括詠健生醫的榖蔬晶粉、水解膠原蛋白、鉅峰食品生技的爽口雞肉鬆、滴雞精禮盒、霍普金生醫集團(Dr. Chic)的精華液系列產品等。

(工商時報)

劉朱松/台中報導

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